Stop guessing. Start knowing.

Transform Customer Insights
into Growth

B2B SaaS marketing consulting that turns customer research into smarter
strategies and measurable results.

Book A ConsultationBook A Consultation

Meet The Founder

Andy Skillen

Founder & Marketing Strategist

With over two decades of enterprise marketing leadership at Equifax and FICO, Andy Skillen brings deep expertise in turning customer insights into measurable growth. His career has been built on helping B2B SaaS companies understand their buyers, refine their messaging, and achieve smarter, data-driven results.

Andy founded Thrice Insights to bridge the gap between customer research and real marketing performance — empowering companies to win more deals, strengthen retention, and grow with confidence.

  • 20+ years of enterprise and B2B SaaS marketing experience
  • Former marketing leader at Equifax and FICO
  • Specialist in Win-Loss Analysis, Voice of Customer Research, and Go-to-Market Strategy
  • Passionate about helping companies align marketing with what buyers truly value

Customer Research Services

Data-driven insights that power smarter B2B marketing decisions

Win-Loss Analysis

Understand why deals are won or lost to sharpen your sales and marketing strategy.

Voice of Customer Research

Discover what customers value most to increase loyalty and retention rates.

Focus Groups & Message Testing

Validate your brand messaging and campaign ideas with real buyers before launch.
Download Our BrochureDownload Our Brochure

From Research to Strategy

We transform customer insights into actionable B2B marketing strategies

Strategy Grounded in Real Customer Insight

  • Customer SegmentationIdentify high-value opportunities for Account-Based Marketing
  • Buyer PersonasBuild precise profiles of your key decision-makers
  • Buyer Journey Mapping Align content to every stage of the buying process
  • Thought LeadershipEstablish authority through case studies and white papers
Schedule Your ConsultationSchedule Your Consultation

Research-Driven Approach

We don’t guess. Every recommendation is backed by real customer data, win-loss analysis, and voice of customer insights.

Proven ROI

Our clients see measurable improvements in win rates, customer retention, and marketing efficiency. We track what matters.

Deep B2B Expertise

Specialized focus on B2B SaaS marketing. We understand complex buying cycles, multiple stakeholders, and enterprise sales.

Marketing Tune-Up

Ensure your marketing efforts are aligned, efficient, and delivering measurable results.
Our comprehensive audit identifies opportunities to streamline execution and amplify
campaign impact.

  • Pinpoint optimization opportunities
  • Streamline marketing execution
  • Amplify campaign impact
  • Improve ROI measurement
Schedule Your Tune UpSchedule Your Tune Up

Complete Marketing Support

From audits to execution, we provide end-to-end support for your marketing initiatives

External Marketing Audit

Comprehensive analysis of your current marketing performance, identifying gaps and opportunities for improvement.

Performance Benchmarking

Compare your metrics against industry standards and competitors to understand your market position.

Strategic Launch Optimization

Fine-tune your go-to-market strategy and campaign launches for maximum impact and ROI.

Press Releases

Professional press release writing and distribution to enhance your brand visibility and credibility.

Website Refresh

Update your website messaging, design, and user experience to better convert visitors into leads.

Partner Marketing

Develop and execute co-marketing strategies with your business partners and channel partners.

Marketing Calendar & ROI Dashboard Creation and Refinement

Development and support for activity planning and marketing ROI tracking. Reduce marketing cost while generating more high qualified leads. Determine the right level of marketing spend that maximizes the ROI of your marketing mix by activity and funnel stage.

Ready to Grow Your Business?

Let’s discuss how customer insights can transform your marketing results.

Skillen headshot

Andy Skillen

Founder, Thrice Insights

© 2025 Thrice Insights, LLC. All rights reserved.